One thing you can say about Rihanna, she definitely knows how to build up the hype! For months the pop star has been feeding her fans small glimpses of her highly anticipated design collaboration with UK clothing line River Island.
Now Rihanna has released a video interview in which she previews more of her favorite pieces from the collection inside her London design studio.
The fashion forward singer explained her excitement for the clothing line, saying:
“Designing clothes for young women, young sassy personalities, thats’ what I wanted to do…and the high-end designers are inspired by these kids. [The kids] say what’s cool and the high-end designers go and design it. Why not go to the source when you want to be ahead of the trend, and have something inspirational?.”
Check out the preview below! Do you think Rihanna’s line will live up to the hype and be successful enough cross over to the US?